About Us

Creating and managing brand value

McDonald's

 

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OUR WORK

Now that you know who we are, have a look at our work.

Who We Are

Interbrand started in 1974 when the world still thought of brands as just another word for logo.

We have changed the world’s view of branding and brand management by creating and managing brands as valuable business assets.

We now have nearly 40 offices and are the world’s largest brand consultancy.

We bring together a diverse range of insightful thinkers making our business both rigorously analytical and highly creative.

Interbrand has the broadest geographical presence – offering more people, more disciplines, and more knowledge tailored to our clients. Our work goes deeper and further.

We create and manage brand value by making the brand central to the business’s strategic aims. We’re not interested in simply being the world’s biggest brand consultancy. We want to be the most valued.

Key Executives

Jez Frampton

Global CEO

JEZ FRAMPTON is responsible for managing the firm’s worldwide interests and enhancing its strategic and creative offerings. Jez is a member of the Marketing Society, the Chartered Institute of Marketing, the Market Research Society, the Design Business Association, and the Institute of Directors. He is a frequent lecturer on the subject of branding.

Andy Payne

Global Chief Creative Officer

ANDY PAYNE manages, enhances, and develops Interbrand's creative global offering. He joined Interbrand in 1994 and quickly established a track record for great success. Andy has worked on some of the firm’s most prestigious projects and has experience in a diverse range of industries.

Kelly Gall

Global Chief Financial and Operating Officer

KELLY GALL is responsible for managing the firm’s financial health and operational business performance. With more than 20 years of experience, her expertise includes business operations analysis, financial performance management, development of financial and operational business plans, and risk management. Kelly is a CMA and an active member of the Institute of Management Accountants and has received PMP certification in project management from the Project Management Institute.

Leslie Butterfield

Global Chief Strategy Officer

LESLIE BUTTERFIELD oversees the worldwide management of the firm’s strategic offering to clients, including the growth and development of our brand strategy products and methodologies. He has nearly 30 years of experience in building brands and is widely regarded as one of the leading minds in the Marketing industry in the UK. In 2007 Leslie was awarded a CBE in the Queen’s Birthday Honors List for services to the industry. He has written widely on the subject of brands, communication, and advertising.

David Santos

Global Chief Talent Officer

DAVID SANTOS is globally responsible for one of our most important assets – our people. His focus is to identify top talent within the network and the industry. David ensures that our company has broad opportunities for training & development, strong succession planning, and a deep-set belief in teamwork around the globe.

Lee Carpenter

CEO North America

LEE CARPENTER began his career in product design, but quickly became responsible for developing packaging, which grew into merchandise displays, and eventually entire stores. The first store Lee designed won store of the year. He went on to lead Design Forum to extraordinary success before its merger with Interbrand in 2002.

Simon Bailey

CEO Europe

SIMON BAILEY is responsible for shaping strategy and growth across Interbrand’s 10 offices in Europe and manages the strategic and operational development of key client relationships. Previously, Simon was with Interbrand for seven years, working in various new business, account direction, and consulting roles within Interbrand London. He later served as CEO of The Brand Union’s London, Madrid, and Dublin offices, before returning to Interbrand in November 2010.

Stuart Green

CEO Asia-Pacific

STUART GREEN manages Interbrand's business interests across the Asia Pacific region. He has 25 years of international experience in brand management and design working across Europe, the US, the Middle East and Asia Pacific. Stuart takes an intentionally pragmatic approach to creating and managing brands, believing that the ultimate barometer for brand effectiveness is in the end-user experience.