Welcome to Interbrand's Best Global Green Brands
Though “green” was once the province of empty promises, the world’s most valuable green brands have earned their place in our report, which examines how leading brands perform in the arena of sustainability and how their environmentally conscious efforts are perceived by the public. These two critical halves—performance and perception—make up the whole of a green company: one that operates sustainably and has built a positive image that can be leveraged to strengthen brand value.
The best green brands are vital, relevant, powerful and pioneering. They are profitable, ethical, and ecologically responsible. They have a proven record of performance, strive to operate with transparency and they practice what they preach when it comes to sustainability. The best green brands show us what is possible.
After evaluating the world’s top brands on the basis of their performance as well as the public’s perception of their green credentials, Interbrand and Deloitte have carefully ranked—and wholeheartedly applaud—the 50 Best Global Green Brands that are featured in this report. These strong, highly innovative brands are paving the way to a new era of stability, prosperity and confidence—and they embody our greatest hopes for the future.
Global Chief Executive