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In the News

2013

  • May 15 - Studio Insights: Interbrand Australia

    Chris Maclean, Creative Director of Interbrand Sydney, opens up about Australia's creative economy and the power of design to create social change.
    More on YCN

  • May 9 - Hermès engages younger brand enthusiasts with tableware line

    Rebecca Robins, Interbrand European Director and co-author of Meta-luxury: Brands and the Culture of Excellence, comments on Hermès' new Rallye 24 tableware collection.
    More on Luxury Daily 

  • May 6 - Extend Your Reach

    Jez Frampton, Global CEO of Interbrand, explains the "red threads" that run through successful global brands.
    More on ANA Magazine

  • April 24 - This Cincinnati company hit a home run by designing the new Louisville Slugger logo

    Interbrand Cincinnati redesigns the iconic Louisville Slugger logo.
    More on Business Courier

  • April 24 - Opera Australia taps up Interbrand

    Opera Australia has appointed Interbrand to work on its brand strategy and positioning as the organization enjoys a period of massive growth.
    More on AdNews

  • April 19 - Tim Newby named CEO of Interbrand's BrandWizard

    Interbrand has appointed Tim Newby as the new chief executive of its digital arm BrandWizard.
    More on M&M Global

  • April 19 - ING Rebrands U.S. Operations, Drops Orange Lion Logo

    Interbrand develops a new name for the stateside division of Dutch multinational ING Group.
    More on Advertising Age

  • April 18 - Scott Christie lands at Interbrand as creative director

    Interbrand announced that Scott Christie has been appointed creative director of the brand agency's Toronto office.
    More on Design Edge Canada

  • April 15 - Interbrand deliver the goods for Australia Post

    Australia Post delivered a new range of domestic parcel products, designed by Interbrand Melbourne.
    More on Desktop

  • April 15 - Birla, Tata review use of parent branding for bank

    Ashish Mishra, Managing Director of Interbrand India, comments on the Reserve Bank of India (RBI)'s stance on allowing top Indian conglomerates to use the branding of the parent group when applying for a banking license.
    More on Business Standard

  • April 15 - How to make smart-working secure

    Graham Hales, CEO of Interbrand London, discusses mobile security and its impact on brands, on a panel hosted by The Guardian.
    More on The Guardian

  • April 14 - Nike, Once Cutting Edge, Seeks to Regain Brand Aura

    Jez Frampton, Interbrand's Global Chief Executive Officer, comments on Nike's enduring advertising and marketing legacy.
    More on The New York Times

  • April 4 - Polaris Tries to Rev Up Indian Motorcycle's Run at Harley

    Josh Feldmeth, CEO of Interbrand New York, comments on the heritage of the Harley-Davidson brand and its loyal customer base.
    More on Bloomberg BusinessWeek

  • April 3 - Interbrand announces two new appointments to global leadership team

    Interbrand has revealed two appointments to its global leadership team with Fred Burt being promoted to the newly-created role of managing director of global clients and Elan Cole joining the firm as global executive creative director of consumer brands.
    More on The Drum

  • April 2 - Interbrand Sydney and Designworks win global accolades at Brand New Awards in Austin, Texas

    Interbrand Sydney lead the agency pack with most awards receiving two four star ratings in the 'Comprehensive Identity Programs' and 'Logo and Identity Animations' categories for Sky New Zealand, a three star rating in the 'Logo' category as well as an honourable mention for its work for Bookworld.
    More on Campaign Brief

  • March 27 - Inside Apple's Foxconn

    (Video) Chinese electronics giant Foxconn is seeing a slowdown in orders, reports CNBC's Eunice Yoon. Jez Frampton, Global CEO of Interbrand, Colin Gillis, BGC Financial, and CNBC's Jon Fortt, discuss potential reasons and what it says about larger tech and electronics companies.
    More on CNBC

  • March 27 - Beware the Blackberry Short Squeeze

    (Video) BGC Tech Analyst Colin Gillis warns of a short squeeze in Blackberry stock, while Interbrand's Jez Frampton believes it may be too late for a comeback.
    More on The Street

  • March 26 - Hot or not? Interbrand crowns the best retail brands in the U.S.

    Alltop's Kate Rinsema looks at the top risers and fallers on Interbrand's 2013 Best Retail Brands report.
    More on Alltop

  • March 22 - PPR to Show Breton Roots With Rebranding as Kering

    Manfredi Ricca, Managing Director of Interbrand Milan, comments on the rebranding of Paris luxury group PPR to Kering.
    More on The New York Times

  • March 21 - Harvey Norman, David Jones brands haemorrhage value as supermarkets top retail brands list

    Woolworths pipped competitor Coles at the post as the most valuable Australian retail brand, while Harvey Norman’s brand dropped a staggering 27% in value over the past year, according to Interbrand’s ‘Best Retail Brands’ report.
    More on Marketing Magazine

  • March 21 - Tesco is most valuable UK retail brand

    Tesco was a clear leader in the UK, with a valuation 65% greater than its nearest rival, Marks & Spencer.
    More on Warc.com  

  • March 20 - Amazon, Macy's Fastest-Growing Retail Brands

    Amazon is “the brand that other retailers continue to fear,” says Tom Custer, executive director of Interbrand Design Forum. “We’re closely watching its efforts in same-day delivery, which could be a game-changer for the retail industry."
    More on MarketingDaily

  • March 20 - Macy's top gainer among top U.S. retail brands

    Macy’s increased its brand value by 62 percent and moved up nine spots on the list to No. 40 on Interband’s U.S. Most Valuable Retail Brands 2013. The Macy’s brand is valued at $1.26 billion.
    More on Business Courier

  • March 20 - Tesco holds on to top spot with ASOS debut as the first online retailer to make Top 10

    Interbrand, has released its annual global 2013 Best Retail Brands report, with Tesco only just, coming out trumps in the UK.
    More on Campaign Brief UK

  • March 20 - FairPrice named most valuable brand in Southeast Asia

    Singapore's FairPrice brand has been ranked first place on Interbrand's Southeast Asia Most Valuable Brands list this year.
    More on AsiaOne Business

  • March 19 - Interbrand Reveals the 'Best Retail Brands' 2013 (And the Ones Losing Their Luster)

    The annual report ranks the 50 most valuable U.S. retail brands, as well as the leading store brands from around the world.
    More on Forbes.com

  • March 19 - Walmart tops list of most valued retail brands

    Interbrand released its Most Valuable Retail Brands list for 2013 and the U.S. section is topped by the largest retailer on the planet — Walmart.
    More on RetailCustomerExperience.com

  • March 18 - GOP’s Autopsy: Rebranding, Not Reengineering, Needed

    Josh Feldmeth, CEO of Interbrand New York, reviews the Republicans' Growth and Opportunity Project report.
    More on BloombergBusinessweek

  • March 10 - News from the Advertising Industry

    Leslie Butterfield, Interbrand's Global Chief Strategy Officer, who is based in London, will now be based in Shanghai.
    More on The New York Times

  • March 6 - Business People

    Gonzalo Brujó, Chairman of Interbrand Latin America & Iberia, featured in the “Business People” section of Forbes Spain.
    More on Forbes

  • February 28 - JC Penny On its Last Dime?

    (Video) Josh Feldmeth, CEO of Interbrand New York, speaks out on the future of JC Penney's brand with Mad Money host Jim Cramer.
    More on CNBC

  • February 11 - Seven Companies Forced to Change Their Names

    Graham Hales, CEO of Interbrand London, comments on why major corporations decide to change or tweak their names.
    More on 24/7 Wall Street

  • February 7 - Future Perfect: Discover the New Trends in Luxury

    Rebecca Robins and Manfredi Ricca, Interbrand Directors and co-authors of 2012's Meta-luxury discuss the concept of "everyday" lifestyle products versus ultra-luxury or meta-luxury brands.
    More on Sphere

  • February 1 - Jaldi 5 with Ashish Mishra: ‘Great deal of confusion in brand consultancy sector'

    Ashish Mishra, Managing Director of Interbrand India, discusses the firm's strategy for the Indian market.
    More on MxM India

  • February 1 - The Super Bowl Ads You Don't Want to Miss This Year

    Chris Campbell, Executive Creative Director of Interbrand North America, cites Kia and BlackBerry spots as his most anticipated Super Bowl ads of the year.
    More on Forbes

  • January 31 - Fashion Companies Should Rationalize Their Brand Portfolio

    Gonzalo Brujó, Interbrand Chairman Iberia & Latin America, discusses the role of brand in the future of fashion retail at the inaugural Barcelona Fashion Summit. (In Spanish)
    More on Modaes.es

  • January 30 - Interbrand's Insightful Outlook for 2013

    Branding Magazine cites 'Interbrand IQ - What's in Store 2013' an extremely well-written and valuable collection of articles for both brand professionals and consumers.
    More on Branding Magazine

  • January 30 - Logos of worship

    Alfredo Fraile, Executive Director of Interbrand Spain, discusses how leading brands such as Apple, Harley-Davidson, and Ferrari have become iconic by building an emotional bond with its customers. (In Spanish)
    More on CincoDias.com

  • January 29 - Interband embarks on brand valuation project for the Mahindra Group

    Interbrand Mumbai and London offices will oversee the Mahindra brand valuation project.
    More on Campaign India

  • January 29 - Chipotle Adds Organic Hoodies to Burritos to Boost Sales

    Chiptole Mexican Grill is broadening out its message by selling organic-cotton hoodies and more. Bill Chidley, Senior Vice President of Interbrand Design Forum, comments on the company's evolution into a lifestyle brand.
    More on Bloomberg

  • January 27 - Pinoy Brands Have Global Potential

    Jonathan Bernstein, Executive Director of Interbrand Singapore, discusses how Filipino brands including Jolibee, Bench, San Miguel Corporation (SMC) and Banco de Oro (BDO) can work toward global brand expansion and qualify for a position on Interbrand's annual Best Global Brands report.
    More on The Manila Bulletin

  • January 25 - Brand Spain, A Project for all

    In this article, Gonzalo Brujó, Interbrand Chairman Iberia & Latin America, describes how Spain can improve its image utilizing the practices of brand management as well as through the efforts of its citizens. (In Spanish)
    More on CincoDias.com

  • January 24 - Starbucks Happy Hour May Risk Alienating Some Customers

    Bill Chidley, Senior Vice President of Interbrand Design Forum, comments on Starbucks controversial move to sell beer and wine during happy hour.
    More on Bloomberg

  • January 23 - Call to Arms

    Doug Hewett and Ryan Arshad of Interbrand London examine brand and report on how the financial services sector can use corporate brand to help regain trust and loyalty.
    More on The Journal of The Financial Services Forum

  • January 21 - The secrets of emerging brand success

    Manfredi Ricca (Managing Director, Milan), Thomas Chen (Managing Director, Shanghai), James Yang (General Manager, Beijing), Daniella Bianchi Gavina (Executive Director, Sao Paulo) discuss the strategies behind today's emerging global brands, including Xtep, Haier, Weibo, Lenovo, Boticario, Naturia, and more. (In Italian)
    More on Il Sole 24 Ore

  • January 18 - How an international brand is created

    Gonzalo Brujó, Interbrand Chairman Iberia & Latin America, discusses how to build a strong global Spanish brand with Santiago Alfonso, director of Cosentino marketing and Josep Lluís Bonet, president of Freixenet. (In Spanish)
    More on Expansion

  • January 17 - SMC, two other firms bets for 100 best global brands

    Julian Barrans and Jonathan Bernstein of Interbrand Singpore discuss how local Philippine brands can work to create relevancy beyond their region to become leading global brands.
    More on Malaya Business News

  • January 17 - Interbrand Develops Branding for AVIAGE SYSTEMS, Aviation Technology Expert

    Interbrand has developed the corporate branding for a new name in aviation technology, manufacturing and management - AVIAGE SYSTEMS - which is a joint venture between the U.S. GE and Chinese AVIC.
    More on Popsop | Design Week | Corporate Identity Portal | Brandemia

  • January 16 - Product, service brands are now experience brands: Interbrand

    Bill Chidley, Senior Vice President of Interbrand Design Forum, outlines four steps for how retailers can put innovation at the forefront of their retail strategy at the 2013 National Federation EXPO.
    More on Luxury Daily

  • January 8 - New Management Team in Interbrand Brazil

    Interbrand has announced the creation of a new steering committee for its operations in Brazil. Executive Directors Beto Almeida and Daniella Bianchi will oversee the management of Interbrand São Paulo. (In Spanish)
    More on prnoticias

  • January 7 - Meta-Luxury: What do Customers Want from a Luxury Retail Experience

    Henrietta Thompson, editor-at-large at Wallpaper magazine, explores Meta-luxury by Interbrand's Rebecca Robins and Manfredi Ricca, hailing a new era of 'Meta-Luxury.'
    More on British Airways Business Life

  • January 5 - Indiatelevision.com's interview with Interbrand London CEO Graham Hales

    Hales spoke to Indiantelevion's Ashwin Pinto about Interbrand's annual Best Global Brands report, the firm's presence in India, and the challenges that brands face in a fast changing environment.
    More on Indiatelevision.com

  • January 4 - Look Ahead: 2013 Marketing Trends

    Stylus speaks to Graham Hales, CEO of Interbrand London, on why companies should pay more attention to understanding the value of their brand in 2013.
    More on Look Ahead: 2013 Marketing Trends