It takes hard work to be an instant success

We helped Instant Kiwi generate over US$ 100 million in sales each year.





Instant Kiwi

Instant Kiwi scratch tickets have become a firm favorite. In fact, over 70 percent of Kiwis have played the game at some time.

Billed as New Zealand’s favorite little thrill, the impulse nature of the Instant Kiwi purchase requires the product to be constantly updated.

To keep the game fresh and interesting, Instant Kiwi launches over 50 new games each year, with our help. Working closely with NZ Lotteries in positioning the brand, we develop concepts for and design all tickets and game mechanics, and help NZ Lotteries create a unique look for all tickets and point of sale.

From Crosswords and Bingo, to Kiwi Treasures and Casino style games, there is always something for everyone in the Instant Kiwi range. It’s a winning formula that has seen sales of Instant Kiwi reach US$ 100 million and continue to increase year after year.

That’s a good game strategy.