3M Post-it<br/>Sustainable thinking AT&T<br/>AT&T: Building a Bridge Bing<br/>Bing! Carrefour<br/>Putting the shoppers’ concerns first City of Johannesburg<br/>Branding a world-class African city Fairtrade<br/>From marginalized to mainstream Feeding America<br/>Simply doing good Galeries Lafayette<br/>Bringing fashion to life GE ecomagination<br/>Making green green Godrej<br/>Brighter living: better brand KoKorico, Jean Paul Gaultier<br/>A new expression of masculinity McDonald's<br/>Ba da ba ba ba I’m lovin’ It Medtronic<br/>Delivering a new and hopeful outlook Peter Lehmann Wines<br/>A promise kept, a promise made and a promise renewed. Piaget<br/>Communicating Piaget’s elegance and modernity Procter & Gamble<br/>Joint value creation Prozac<br/>Breaking boundaries Samsung<br/>The power of branding Sephora<br/>Reinventing the wheel Telekom Shop<br/>Welcome to the Telekom Shop! Thai Airways<br/>An ambassador for Thailand The Future of NYSE Euronext<br/>The Future of NYSE Euronext Thomson Reuters<br/>Intelligent information and global reach Wrigley<br/>The Start of a Great Relationship

 

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Our Work - By Discipline

Naming

The perfect name encapsulates what the brand offers in a well-worked word that resonates with its audience.

Integral to verbal identity systems is a clear naming architecture that will sustain powerful and memorable names. By bringing together our expertise, insights, rational research, and strategy into tone of voice, we create names that carry brands to audiences in the simplest, most effective manner.

Naming CASE STUDIES

Accordia Golf Add It Up, Bank of America
Align, Procter & Gamble Alpheon, GM Korea (GM Daewoo)
ALTANA Amarok, Volkswagen
Aqualtis, Indesit Company Asience, Kao
Atradius Atvio, Wal-Mart
Aurion, Toyota Aurubis
Ausenco Banco Base, Base
Bankia Baskin-Robbins
Beauty'in Bing, Microsoft
BlueScope Steel bpost
Bravia, Sony Brillia
CCU Citrovita, Votorantim
City of Johannesburg congstar
Constellium Covidien
Cube3, Nissan Motor Company Danone Veloute Fruix, Groupe Danone
DOW XLA, DOW Fiber Solutions Éh. Cosmetics
Ertia, Amway Feeding America
Good Base, Korea Ginseng Corporation Hytera, HYT
Iberdrola, IBA Insper, Ibmec São Paulo
Interes Japan Brand, JAPAN BRAND
Jurema, Brasfrigo KANU, Dong Suh Foods
KB Financial Group Kinect, Microsoft
Legend Holdings Light Up, Dong Suh Foods
Lurchi Mevalotin, MEVALOTIN, Daiichi Sankyo
MindTap, Cengage Moiskin, Amway
Molten Noscira, Grupo Zeltia
Obela, PepsiCo and Strauss Group Ocado
OneSight, Luxottica Group oneworld
OXXO Phicomm
Procter & Gamble Prozac, Eli Lilly
Prysmian, Pirelli Punto, Fiat
Quoniam, Union Investment Rio Tinto
Rotoplas RSA
Ryukoku University Sensis
SeriousFun, Association of Hole in the Wall Camps SFS, Merck
Shinhan Investment Corp., Shinhan Financial Group Singapore Mozaic
SKY Vibe, SKY TV Snowberry
Somerset, Tiffany T.O.P, Dong Suh Foods
Tafelstern Te Hana, Lion Nathan
Terra Firma, National Geographic Thomson Reuters Accelus, Thomson Reuters
Thomson Reuters Eikon, Thomson Reuters Tip Top Crammed, Fonterra
TRUE, True UniCredit
UniMás, Univision Vantaggio, Molten
Vattenfall Center, Vattenfall Vibe, SKY TV
Volly, Pitney Bowes VPRIV, Shire
Wi-Fi, Wireless Ethernet Compatibility Alliance WOBI, HSM
Wrigley Yondelis, PharmaMar
Zespri, New Zealand Kiwifruit