Best Global Brands
Rated the most influential benchmark study by CEOs
BEST GLOBAL BRANDS 2008
Each year the Best Global Brands generates increasing amounts of interest from companies and practitioners associated with brands.
We’ve enjoyed leading the discussion to help organizations understand and grow the value of their brands.
REPORT 2008
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Executive Summary
Addendum
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BUSINESSWEEK
BusinessWeek Article
PRESS RELEASE
Read the Best Global Brands Press Release
METHODOLOGY
Read about our method
for valuing brands
PREVIOUS YEARS
2008 ranking
2007 ranking
2006 ranking
2005 ranking
2004 ranking
2003 ranking
2002 ranking
2001 ranking
MEDIA & GENERAL INQUIRIES
Graham Hales
Group Chief Communications Officer
Tel UK: +44 (0) 20 7554 1169
Tel US: +1 212 798 7581
Lisa Marsala
Group Communications Manager
Tel: + 1 212 798 7646
best global brands
| 2008 Rank | 2007 Rank | Brand | Country of Origin | Sector | 2008 Brand Value ($m) | Change in Brand Value |
|---|
| 1 | 1 |  | United States | Beverages | 66,667 | 2% | |
| 2 | 3 |  | United States | Computer Services | 59,031 | 3% | |
| 3 | 2 |  | United States | Computer Software | 59,007 | 1% | |
| 4 | 4 |  | United States | Diversified | 53,086 | 3% | |
| 5 | 5 |  | Finland | Consumer Electronics | 35,942 | 7% | |
| 6 | 6 |  | Japan | Automotive | 34,050 | 6% | |
| 7 | 7 |  | United States | Computer Hardware | 31,261 | 1% | |
| 8 | 8 |  | United States | Restaurants | 31,049 | 6% | |
| 9 | 9 |  | United States | Media | 29,251 | 0% | |
| 10 | 20 |  | United States | Internet Services | 25,590 | 43% | |
| 11 | 10 |  | Germany | Automotive | 25,577 | 9% | |
| 12 | 12 |  | United States | Computer Hardware | 23,509 | 6% | |
| 13 | 13 |  | Germany | Automotive | 23,298 | 8% | |
| 14 | 16 |  | United States | Personal Care | 22,689 | 8% | |
| 15 | 15 |  | United States | Financial Services | 21,940 | 5% | |
| 16 | 17 |  | France | Luxury | 21,602 | 6% | |
| 17 | 18 |  | United States | Computer Services | 21,306 | 12% | |
| 18 | 14 |  | United States | Tobacco | 21,300 | 0% | |
| 19 | 11 |  | United States | Financial Services | 20,174 | -14% | |
| 20 | 19 |  | Japan | Automotive | 19,079 | 6% | |
| 21 | 21 |  | Republic of Korea | Consumer Electronics | 17,689 | 5% | |
| 22 | New |  | Sweden | Apparel | 13,840 | New | |
| 23 | 27 |  | United States | Computer Software | 13,831 | 11% | |
| 24 | 33 |  | United States | Computer Hardware | 13,724 | 24% | |
| 25 | 25 |  | Japan | Consumer Electronics | 13,583 | 5% | |
| 26 | 26 |  | United States | Beverages | 13,249 | 3% | |
| 27 | 23 |  | United Kingdom | Financial Services | 13,143 | -3% | |
| 28 | 24 |  | Switzerland | Beverages | 13,056 | 1% | |
| 29 | 29 |  | United States | Sporting Goods | 12,672 | 6% | |
| 30 | 28 |  | United States | Transportation | 12,621 | 5% | |
| 31 | 34 |  | Germany | Computer Software | 12,228 | 13% | |
| 32 | 31 |  | United States | Computer Hardware | 11,695 | 1% | |
| 33 | 30 |  | United States | Alcohol | 11,438 | -2% | |
| 34 | 22 |  | United States | Financial Services | 11,399 | -21% | |
| 35 | 38 |  | Sweden | Home Furnishings | 10,913 | 8% | |
| 36 | 36 |  | Japan | Computer Hardware | 10,876 | 3% | |
| 37 | 32 |  | United States | Financial Services | 10,773 | -6% | |
| 38 | 35 |  | United States | Financial Services | 10,331 | -3% | |
| 39 | 40 |  | United States | Food | 9,710 | 4% | |
| 40 | 44 |  | Japan | Consumer Electronics | 8,772 | 13% | |
| 41 | 39 |  | Switzerland | Financial Services | 8,740 | -11% | |
| 42 | 37 |  | United States | Financial Services | 8,696 | -16% | |
| 43 | 42 |  | Netherlands | Diversified | 8,325 | 8% | |
| 44 | New |  | Canada | Media | 8,313 | New | |
| 45 | 46 |  | Italy | Luxury | 8,254 | 7% | |
| 46 | 48 |  | United States | Internet Services | 7,991 | 7% | |
| 47 | 50 |  | United States | Computer Services | 7,948 | 9% | |
| 48 | 43 |  | Germany | Diversified | 7,943 | 3% | |
| 49 | 41 |  | United States | Automotive | 7,896 | -12% | |
| 50 | 45 |  | United States | Automotive | 7,609 | -1% | |
| 51 | 51 |  | France | Personal Care | 7,508 | 7% | |
| 52 | 52 |  | United States | Media | 7,193 | 4% | |
| 53 | 54 |  | Germany | Automotive | 7,047 | 8% | |
| 54 | 47 |  | United States | Financial Services | 7,022 | -6% | |
| 55 | 49 |  | France | Financial Services | 7,001 | -4% | |
| 56 | 53 |  | United States | Food | 6,646 | 2% | |
| 57 | 57 |  | United States | Personal Care | 6,437 | 7% | |
| 58 | 62 |  | United States | Internet Services | 6,434 | 19% | |
| 59 | 56 |  | United States | Computer Hardware | 6,393 | 6% | |
| 60 | 58 |  | France | Luxury | 6,355 | 9% | |
| 61 | 59 |  | United States | Food | 6,105 | 6% | |
| 62 | 64 |  | Spain | Apparel | 5,955 | 15% | |
| 63 | 63 |  | Switzerland | Food | 5,592 | 5% | |
| 64 | 60 |  | United States | Restaurants | 5,582 | -2% | |
| 65 | 55 |  | United States | Internet Services | 5,496 | -9% | |
| 66 | 67 |  | France | Food | 5,408 | 8% | |
| 67 | 68 |  | Germany | Automotive | 5,407 | 11% | |
| 68 | 66 |  | United States | Diversified | 5,288 | 5% | |
| 69 | 65 |  | United States | Personal Care | 5,264 | 3% | |
| 70 | 69 |  | Germany | Sporting Goods | 5,072 | 6% | |
| 71 | 71 |  | Switzerland | Luxury | 4,956 | 8% | |
| 72 | 72 |  | Republic of Korea | Automotive | 4,846 | 9% | |
| 73 | New |  | Canada | Consumer Electronics | 4,802 | New | |
| 74 | 70 |  | United States | Personal Care | 4,636 | 1% | |
| 75 | 75 |  | Germany | Automotive | 4,603 | 9% | |
| 76 | 73 |  | France | Luxury | 4,575 | 8% | |
| 77 | 61 |  | United States | Apparel | 4,357 | -20% | |
| 78 | 78 |  | Japan | Consumer Electronics | 4,281 | 4% | |
| 79 | 83 |  | Switzerland | Luxury | 4,236 | 10% | |
| 80 | 79 |  | United States | Luxury | 4,208 | 5% | |
| 81 | 74 |  | United States | Restaurants | 4,097 | -4% | |
| 82 | 80 |  | Germany | Financial Services | 4,033 | 2% | |
| 83 | 85 |  | France | Alcohol | 3,951 | 6% | |
| 84 | 84 |  | United Kingdom | Energy | 3,911 | 3% | |
| 85 | 88 |  | United States | Restaurants | 3,879 | 7% | |
| 86 | 81 |  | Netherlands | Financial Services | 3,768 | -3% | |
| 87 | 77 |  | United States | Consumer Electronics | 3,721 | -10% | |
| 88 | 89 |  | United States | Consumer Electronics | 3,682 | 2% | |
| 89 | 91 |  | United Kingdom | Alcohol | 3,590 | 6% | |
| 90 | 92 |  | Japan | Automotive | 3,588 | 7% | |
| 91 | 94 |  | Italy | Luxury | 3,585 | 9% | |
| 92 | 90 |  | United States | Personal Care | 3,582 | 4% | |
| 93 | New |  | Italy | Automotive | 3,527 | New | |
| 94 | New |  | Italy | Luxury | 3,526 | New | |
| 95 | 87 |  | France | Alcohol | 3,513 | -3% | |
| 96 | New |  | United States | Hospitality | 3,502 | New | |
| 97 | 93 |  | Netherlands | Energy | 3,471 | 4% | |
| 98 | 96 |  | Germany | Personal Care | 3,401 | 9% | |
| 99 | New |  | United States | Transportation | 3,359 | New | |
| 100 | New |  | United States | Financial Services | 3,338 | New | |
