Archive

RSS Automotives (7)

Date Title Comments
2010-03-15 Have Your Cake and Eat it...Fast: Porsche Plugs In 0
2010-02-16 Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears 9
2010-02-16 Nissan Turns Over a New LEAF: It's Electric! 1
2010-02-12 BMW’s "Vision EfficientDynamics": When Design Meets the Brand Idea 0
2010-02-05 Why the U.S. Media Should Put the Brakes on the Negative Toyota Hype 5
2010-01-28 Spyker’s Big Bet on the Saab Brand 1
2009-11-04 Putting the Eggs Back in the Basket: GM Cancels Plans to Sell Opel 1

RSS Best Global Brands (6)

Date Title Comments
2009-09-18 CSR and Brand Value 0
2009-09-14 Why not-for-profit businesses should value their brands 0
2009-09-14 Imagining the new Russia 2
2009-07-23 Social Media and the 2008 Best Global Brands 2
2009-07-23 How will the global recession impact the Best Global Brands? 0
2009-07-21 24/7 Wall Street tries to predict Interbrand's 2009 Best Global Brands 0

RSS Brand Engagement (1)

Date Title Comments
2010-02-26 Activating vs. Communicating Engagement: Weighing in on the Third Annual Marcus Evans Internal Brand Engagement Conference 1

RSS Brand Management (1)

Date Title Comments
2010-02-17 State of Dutch Branding: The Surprising Results 1

RSS Brand Valuation (3)

Date Title Comments
2010-03-15 Retail Sales Grew in February: Smart Brands Weren't Surprised 0
2010-03-09 That's Debatable: The Social Media Edition 1
2009-09-14 Why not-for-profit businesses should value their brands 0

RSS Creative (11)

Date Title Comments
2010-02-28 iida—Redefining the Mobile Phone 0
2010-01-05 Crowdsourcing: Is There Wisdom in a Mob? 1
2009-12-03 What Coca-Cola, Google, and IBM are doing right 2
2009-11-10 More on multisensory experiences 1
2009-11-01 Shape and Color: Monthly Design Perspective November 2009 0
2009-10-29 Disney and multisensory experience 1
2009-10-01 Brand Violation: Monthly Design Perspective, October 2009 0
2009-09-01 Equities at Work: Monthly Design Perspective, September 2009 0
2009-07-01 The Geometry of a Category: Monthly Design Perspective, July 2009 0
2009-05-01 The Art of Going Tribal: Monthly Design Perspective, May 2009 0
2009-03-01 Lost in Translation: Monthly Design Perspective March 2009 0

RSS Customer Service (3)

Date Title Comments
2010-02-12 Outsmarting a Branded World, Olympics Edition 1
2009-12-04 From Tokyo to the World 1
2009-10-02 Target customer service 0

RSS Demand and Desire (2)

Date Title Comments
2010-02-19 Demand and Desire: Shanghai, Podcast 2 0
2010-01-22 Demand and Desire: Podcast 1 4

RSS Design (16)

Date Title Comments
2010-03-19 Think Verbisual: Verbal Identity’s Role in a Visual Identity System 3
2010-03-09 Cottonelle debates toilet manners 3
2010-02-28 iida—Redefining the Mobile Phone 0
2010-02-25 The Google Doodle: More than Meets the Eye 3
2010-02-12 BMW’s "Vision EfficientDynamics": When Design Meets the Brand Idea 0
2010-01-13 Under Consideration Praises Interbrand's Design Work 0
2010-01-07 Interbrand wins two Good Design Awards 0
2009-12-04 From Tokyo to the World 1
2009-12-03 What Coca-Cola, Google, and IBM are doing right 2
2009-11-01 Shape and Color: Monthly Design Perspective November 2009 0
2009-10-29 Disney and multisensory experience 1
2009-10-01 Brand Violation: Monthly Design Perspective, October 2009 0
2009-09-01 Equities at Work: Monthly Design Perspective, September 2009 0
2009-07-01 The Geometry of a Category: Monthly Design Perspective, July 2009 0
2009-05-01 The Art of Going Tribal: Monthly Design Perspective, May 2009 0
2009-03-01 Lost in Translation: Monthly Design Perspective March 2009 0

RSS Digital (3)

Date Title Comments
2010-03-10 You've Come A Long Way, Baby!: .COM Turns 25 2
2010-02-25 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek 2
2010-02-12 The SEO Dating Game 3

RSS Financial Services (2)

Date Title Comments
2010-02-25 The Google Doodle: More than Meets the Eye 3
2010-02-23 Brand Olympics: what's the value of sponsorship for Financial Services brands? 3

RSS General (35)

Date Title Comments
2010-03-09 Cottonelle debates toilet manners 3
2010-02-14 Naming News: For the love of it all 2
2010-02-12 Outsmarting a Branded World, Olympics Edition 1
2010-02-09 Searching for Meaning in Google's Super Bowl Spot 4
2010-02-08 Interbrand Weighs In on the Super Bowl Ads 1
2010-02-05 Naming News: It's all up in the air 1
2009-12-23 Brand names: a look back at 2009 3
2009-12-04 From Tokyo to the World 1
2009-11-20 Linguistics Demystified for Brands: late stage essentials 1
2009-11-18 Linguistics & Suri Cruise 1
2009-11-12 Social Media and Brand Names: protect your names 2
2009-11-02 G23: Helping Clients Capture a Fair Share of the Female Economy 1
2009-10-23 Linguistics Demystified for Brands: The Universal and the Particular - Opposites Attract 3
2009-10-19 Women represent a huge growth market: So why are they ignored? 2
2009-10-14 Linguistics Demystified for Brands: creating coined names 0
2009-10-12 Common Naming Mistake #10 - ending the verbal identity process at a name 1
2009-10-08 Common Naming Mistake #9 - keeping names that are no longer relevant 0
2009-10-06 Linguistics Demystified for Brands: choosing or creating a name 0
2009-10-05 Common Naming Mistake #8 - thinking everything needs a name 2
2009-09-28 Common Naming Mistake #7 - choosing names subjectively 0
2009-09-25 Linguistics Demystified for Brands 1
2009-09-14 Imagining the new Russia 2
2009-08-19 Brands live in an ecosystem 2
2009-07-20 Starbucks New Concept: No Name "Local" Coffeehouse 9
2009-07-16 Kindles, customization and cultural anonymity 0
2009-07-10 WEST IS BEST 1
2009-06-29 Ask better questions, give better answers 1
2009-06-26 The Bar Code turns 35 2
2009-06-19 ¿Nos vamos o nos quedamos? 0
2009-06-18 Entidades financieras, marcas y crisis 0
2009-06-17 ¿Cómo afecta la crisis del mercado financiero al valor de sus marcas? 0
2009-06-16 Las letras de la empresa 0
2009-06-12 El lujo en la red 0
2009-06-11 Cómo posicionar una marca ciudad 0
2009-06-05 Brand Stimulus Series 1

RSS Luxury (4)

Date Title Comments
2010-03-19 Luxury DNA: How Can the Alexander McQueen Brand Survive Without Its Creator? 1
2010-03-17 Name Brands: Celebrity, R.I.P. 2
2010-02-05 Naming News: It's all up in the air 1
2009-11-20 Cutting where it counts: luxury stores adopt a new strategy 2

RSS M&As (2)

Date Title Comments
2010-01-28 Spyker’s Big Bet on the Saab Brand 1
2010-01-21 A Sweet Deal? Kraft unlocks profits not value 0

RSS Monthly Design Perspective (11)

Date Title Comments
2010-01-01 Roll Out the Old Cliché: Monthly Design Perspective January 2010 0
2009-12-01 Secondary Usage: Monthly Design Perspective December 2009 0
2009-11-01 Shape and Color: Monthly Design Perspective November 2009 0
2009-10-01 Brand Violation: Monthly Design Perspective, October 2009 0
2009-09-01 Equities at Work: Monthly Design Perspective, September 2009 0
2009-08-01 Appetite Appeal: Monthly Design Perspective August 2009 0
2009-07-01 The Geometry of a Category: Monthly Design Perspective, July 2009 0
2009-06-01 The Power of Salt: Monthly Design Perspective June 2009 0
2009-05-01 The Art of Going Tribal: Monthly Design Perspective, May 2009 0
2009-04-01 Being a Brand Evangelist: Monthly Design Perspective April 2009 0
2009-03-01 Lost in Translation: Monthly Design Perspective March 2009 0

RSS Naming News (12)

Date Title Comments
2010-03-15 Google, Kansas: better to ask forgiveness than permission? 0
2010-03-15 Have Your Cake and Eat it...Fast: Porsche Plugs In 0
2010-03-08 In the Flesh: Putting the Verbal Touch on Skinput 1
2010-03-05 Naming News: How much can we l-l-love lululemon? 2
2010-03-01 Name Brands: Calling a Spade a Spade 1
2010-02-25 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek 2
2010-02-16 Nissan Turns Over a New LEAF: It's Electric! 1
2010-02-14 Naming News: For the love of it all 2
2010-02-12 Comcast's Mid-Life Crisis 3
2010-02-10 Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand 10
2010-02-09 Kwedit: A pwomise is a pwomise 4
2010-02-05 Naming News: It's all up in the air 1

RSS Not-for-profit (1)

Date Title Comments
2009-09-14 Why not-for-profit businesses should value their brands 0

RSS Olympics 2010 (7)

Date Title Comments
2010-03-02 Brand Olympics: patriotism, positivity and praise from Vancouver 2010 0
2010-02-28 Brand Olympics: Bringing your country brand to life in a beer tent 1
2010-02-23 Brand Olympics: what's the value of sponsorship for Financial Services brands? 3
2010-02-20 Brand Olympics: what Canadian brands can learn from Jon Montgomery 1
2010-02-19 Brand Olympics: Canada's New Patriotism is resoundingly brand agnostic 0
2010-02-16 Brand Olympics: Who are you wearing? 1
2010-02-12 Outsmarting a Branded World, Olympics Edition 1

RSS Podcast (2)

Date Title Comments
2010-02-19 Demand and Desire: Shanghai, Podcast 2 0
2010-01-22 Demand and Desire: Podcast 1 4

RSS Retail Branding (3)

Date Title Comments
2010-03-15 Retail Sales Grew in February: Smart Brands Weren't Surprised 0
2010-03-12 Fashion Brands and Social Media ROI: Are the traditional measures really relevant? 3
2009-12-04 From Tokyo to the World 1

RSS Russia (0)

Date Title Comments

RSS Social Media (11)

Date Title Comments
2010-03-19 Social Conscience Media: Chris Hughes’s Next Move 0
2010-03-18 How to Make a Splash with Less Cash: Blendtec and Moonfruit 1
2010-03-16 Who's Winning Now? Social Media Levels the Playing Field 1
2010-03-12 Fashion Brands and Social Media ROI: Are the traditional measures really relevant? 3
2010-03-10 The Metrics That Matter: Why Engagement Metrics Rule Social Media ROI 8
2010-03-09 That's Debatable: The Social Media Edition 1
2010-02-10 Get Into the Remix: Eclectic Method Reveals the Info-Content Consumer Experience 4
2010-01-05 Crowdsourcing: Is There Wisdom in a Mob? 1
2009-11-12 Social Media and Brand Names: protect your names 2
2009-08-19 Brands live in an ecosystem 2
2009-07-31 Town Holler Reveals the Secret Ingredient for Success in Social Media 1

RSS Sponsorships (2)

Date Title Comments
2010-03-02 Brand Olympics: patriotism, positivity and praise from Vancouver 2010 0
2010-02-28 Brand Olympics: Bringing your country brand to life in a beer tent 1

RSS Sports (5)

Date Title Comments
2010-03-02 Brand Olympics: patriotism, positivity and praise from Vancouver 2010 0
2010-02-23 Brand Olympics: what's the value of sponsorship for Financial Services brands? 3
2010-02-20 Brand Olympics: what Canadian brands can learn from Jon Montgomery 1
2010-02-19 Brand Olympics: Canada's New Patriotism is resoundingly brand agnostic 0
2010-02-12 Outsmarting a Branded World, Olympics Edition 1

RSS Sustainability (11)

Date Title Comments
2010-03-15 Have Your Cake and Eat it...Fast: Porsche Plugs In 0
2010-02-16 Brand Olympics: Who are you wearing? 1
2010-02-16 Nissan Turns Over a New LEAF: It's Electric! 1
2010-01-13 CES provides a platform for sustainable products but doesn't become an agent of change 0
2009-11-17 Grandmothers can be solar engineers too 0
2009-11-16 After a lot of spinning wheels, we are finally on the right track 0
2009-11-09 Elephant poop makes for great paper. Seriously. 0
2009-09-18 CSR and Brand Value 0
2009-08-17 Can brands really be 100% sustainable? 0
2009-06-18 Sustainability: Nokia 0
2009-06-11 Sustainability Struggles: Nike 5

RSS Technology (5)

Date Title Comments
2010-03-08 In the Flesh: Putting the Verbal Touch on Skinput 1
2010-02-28 iida—Redefining the Mobile Phone 0
2010-02-25 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek 2
2010-01-08 Live Blogging from CES: The Tablet PC 3
2010-01-07 Light Blue Optics (LBO) unveils its new brand at CES 1

RSS That's Debatable (5)

Date Title Comments
2010-03-18 How to Make a Splash with Less Cash: Blendtec and Moonfruit 1
2010-03-16 Who's Winning Now? Social Media Levels the Playing Field 1
2010-03-12 Fashion Brands and Social Media ROI: Are the traditional measures really relevant? 3
2010-03-10 The Metrics That Matter: Why Engagement Metrics Rule Social Media ROI 8
2010-03-09 That's Debatable: The Social Media Edition 1

RSS Trademarks (8)

Date Title Comments
2010-03-15 Google, Kansas: better to ask forgiveness than permission? 0
2010-03-10 You've Come A Long Way, Baby!: .COM Turns 25 2
2010-03-02 Trademarks in the Social Media Space: Reviewing and Creating Trademark Monitoring Policies 1
2010-02-08 iPad.NOTHING 2
2010-01-28 No Laughing Matter: The North Face vs. The South Butt 1
2010-01-08 Do Androids Dream of Intellectual Property Rights? 3
2009-12-08 Why Can't We All Just Get Along? 2
2009-11-20 Trademarking Personal Names 1

RSS Verbal Identity (51)

Date Title Comments
2010-03-19 Think Verbisual: Verbal Identity’s Role in a Visual Identity System 3
2010-03-19 Social Conscience Media: Chris Hughes’s Next Move 0
2010-03-17 Name Brands: Celebrity, R.I.P. 2
2010-03-15 Google, Kansas: better to ask forgiveness than permission? 0
2010-03-15 Have Your Cake and Eat it...Fast: Porsche Plugs In 0
2010-03-12 Verbal Identity News: Whoopi finds Poise being everywoman; A surprising twist for an underserved cause 1
2010-03-10 You've Come A Long Way, Baby!: .COM Turns 25 2
2010-03-09 Cottonelle debates toilet manners 3
2010-03-08 In the Flesh: Putting the Verbal Touch on Skinput 1
2010-03-05 Get down: how depression helps you think 3
2010-03-05 Naming News: How much can we l-l-love lululemon? 2
2010-03-04 TO MAN UP IS TO BRAND UP 1
2010-03-02 Trademarks in the Social Media Space: Reviewing and Creating Trademark Monitoring Policies 1
2010-03-01 Name Brands: Calling a Spade a Spade 1
2010-02-28 iida—Redefining the Mobile Phone 0
2010-02-19 Whose Brand Story Is This, Anyway? Google’s Odyssey in a Complex World 4
2010-02-19 First Toyota, Now Tiger: When Brands Say They’re Sorry 0
2010-02-18 The Psychology of Apology: Tells Me Whys, Tell Me Sweet Little Whys 1
2010-02-16 Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears 9
2010-02-14 Naming News: For the love of it all 2
2010-02-12 The SEO Dating Game 3
2010-02-12 My Virgin ears: Brand Voice and Messaging where you least expect it 6
2010-02-12 Comcast's Mid-Life Crisis 3
2010-02-10 Get Into the Remix: Eclectic Method Reveals the Info-Content Consumer Experience 4
2010-02-10 Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand 10
2010-02-09 Kwedit: A pwomise is a pwomise 4
2010-02-09 Searching for Meaning in Google's Super Bowl Spot 4
2010-02-05 Naming News: It's all up in the air 1
2010-01-29 Breaking News! The iPad Causes Worldwide Giggles 10
2009-12-23 Brand names: a look back at 2009 3
2009-11-20 Trademarking Personal Names 1
2009-11-20 Linguistics Demystified for Brands: late stage essentials 1
2009-11-18 Linguistics & Suri Cruise 1
2009-11-12 Social Media and Brand Names: protect your names 2
2009-10-23 Linguistics Demystified for Brands: The Universal and the Particular - Opposites Attract 3
2009-10-14 Linguistics Demystified for Brands: creating coined names 0
2009-10-12 Common Naming Mistake #10 - ending the verbal identity process at a name 1
2009-10-08 Common Naming Mistake #9 - keeping names that are no longer relevant 0
2009-10-06 Linguistics Demystified for Brands: choosing or creating a name 0
2009-10-05 Common Naming Mistake #8 - thinking everything needs a name 2
2009-09-29 Toyota and name recognition 2
2009-09-28 Common Naming Mistake #7 - choosing names subjectively 0
2009-09-25 Linguistics Demystified for Brands 1
2009-09-10 Common Naming Mistake #6 - Linguistics 2
2009-09-09 More about trademarks 0
2009-09-01 Common Naming Mistake #5 - Trademarking 0
2009-07-30 Common Naming Mistake #4 0
2009-07-10 Common Naming Mistake #3 0
2009-06-24 Common Naming Mistake #2 0
2009-06-19 Common Naming Mistakes 2
2009-06-05 Interbrand names Microsoft's new search engine Bing! 8

RSS Verbal Identity News (19)

Date Title Comments
2010-03-19 Think Verbisual: Verbal Identity’s Role in a Visual Identity System 3
2010-03-19 Social Conscience Media: Chris Hughes’s Next Move 0
2010-03-17 Name Brands: Celebrity, R.I.P. 2
2010-03-15 Retail Sales Grew in February: Smart Brands Weren't Surprised 0
2010-03-12 Verbal Identity News: Whoopi finds Poise being everywoman; A surprising twist for an underserved cause 1
2010-03-10 You've Come A Long Way, Baby!: .COM Turns 25 2
2010-03-09 Cottonelle debates toilet manners 3
2010-03-05 Get down: how depression helps you think 3
2010-03-04 TO MAN UP IS TO BRAND UP 1
2010-02-25 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek 2
2010-02-19 Whose Brand Story Is This, Anyway? Google’s Odyssey in a Complex World 4
2010-02-19 First Toyota, Now Tiger: When Brands Say They’re Sorry 0
2010-02-18 The Psychology of Apology: Tells Me Whys, Tell Me Sweet Little Whys 1
2010-02-16 Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears 9
2010-02-14 Naming News: For the love of it all 2
2010-02-12 My Virgin ears: Brand Voice and Messaging where you least expect it 6
2010-02-10 Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand 10
2010-02-09 Kwedit: A pwomise is a pwomise 4
2010-02-05 Naming News: It's all up in the air 1

Uncategorized (3)

Date Title Comments
2009-07-28 A GOLDEN ANNIVERSARY 0
2009-06-12 Distribuidores todopoderosos 0
2009-05-19 Las Marcas Están Conectadas 0

Total

136 posts
201 comments