Tired of associating toilet paper with quilting ladies and layers? Or the warm-and-fuzzies of bears and puppies?
Well, Cottonelle has seen to that by bringing the popular vote to a very familiar idiosyncrasy. Cottonelle’s The Great Debate asks: do you roll over or under? More...
Tags: verbal identity, verbal identity news, cottonelle, nielsen, oscars, design, creative, brand voice, diesel, be stupid |
Categories: Design, General, Verbal Identity, Verbal Identity News
When it comes to brands, romance is not just for Valentine’s Day. Here’s a few brands we love, simply because they bring the love, every day.
MAGAZINE: WHAT YOU LOVE MOST
It’s a love thing. At least that’s what the UK’s The Love Magazine believes about style and fashion. Indulgently about style, heavy on photography and less on coverage, and with a healthy does of celebrity worship (see Love’s blog following Victoria Beckham for Fashion Week). And the fabulously naked covers. Watch for their new movie preview, The Love Thing. More...
Tags: verbal identity, valentine's day, social media, naming, name, the love magazine, bloglovin', victoria beckham, wet, oddcast, social application, app, fashion week, new york times |
Categories: General, Naming News, Verbal Identity, Verbal Identity News
Let’s face it: separating your experience as a consumer from your work as a brand consultant is no easy task. I’m sure I’m not the only one in the industry who has been accused of taking my work home with me, pointing out grievous brand errors everywhere from supermarket aisles to the ski slopes. So it should come as no surprise to my friends and family that as I embark on a Vancouver 2010 Olympics adventure, I can’t help but bring my work along for the ride.
We are surely destined for an onslaught of advertising from global brands hoping to benefit from the halo effect of short-term alignment with the spirit of the games. We’re also going to see a continued effort from countless Canadian brands that have been busy trying to assert their inherent “Canadian-ness” for months now, hoping to convince Canadians that our purchases can make us more patriotic. More...
Posted by
Jason Baer on
2/9/2010 9:07 AM |
Comments (4)
After years of silence, Google finally took to the airwaves on Sunday night with one of the most talked-about commercials of the Superbowl. The 50-second spot, which had run the viral circuit before its television debut, is essentially the company’s first mass-market advertisement, and a noted shift in strategy for an organization that has historically been uncomfortable with self-promotion. Much like the brand itself, the spot was clean, contemporary, simple and amusing.
But did Google make the best use of this very expensive opportunity? More...
In honor of Super Bowl Sunday, Interbrand’s hosted a live debate on our facebook fanpage. Fans and employees commented on the night’s biggest advertising hits and misses. Here’s a slice of what they had to say. More...
