In honor of Super Bowl Sunday, Interbrand’s hosted a live debate on our facebook fanpage. Fans and employees commented on the night’s biggest advertising hits and misses. Here’s a slice of what they had to say.
Like the rest of the world, most thought Snickers was a winner:
“Betty White is the big winner of the night, hands down. Nothing gets me more than old women getting tackled and making sex jokes. That's what my demographic wants and I'm proud of it. Congrats, Snickers.”
“When you're hungry you're old. Hard not to laugh at old people getting tackled”
“Betty White - SAG's 2010 Lifetime Achievement Award - so hot right now.”
CareerBuilder.com was another one that received props:
“Now THAT was a good SB commercial. People in their underwear with awful bodies at work. Casual Fridays. Memorable, relevant subject matter, actual acting and good old irony. Nice job.”
“Casual Friday: brilliant because of the heavy use of old white men in tighty whities. Seriously, a great way to draw attention to a brand that is widely viewed as the number two in its category and remind everyone that there’s more to finding a job than Monster.com.”
Although, everyone had something to say about the Dockers ad that immediately followed…
“Wow. 7:22 pm: the moment when we all witnessed two ‘no pants’ commercials back to back. CareerBuilder and Dockers fall peril to going for the same locker room vibe. I'm all for an angle, but let's try to make it original. On the other hand, Dove made me laugh about their version of what it means to be a man.”
“Dockers and CareerBuilder are so pissed right now.”
Overall, the reviews for Google's first ad were mixed:
The negative
“OMG. We wait 10 years for a google ad. and then. and then. then they succumb to do oldest corniest trick in the book; "the sum up my life ad". lame. Bing!”
The positive
“Google's first mass tv ad, pretty cute. Getting lots of reaction from the crowd here. Mostly for. I like it.”
“I love the Google 'search on' ad about love and life; I'd only seen it on YouTube before. Gave my boyfriend goosebumps.”
The mixed
“Google -- made me teary eyed online with the love story, but couldn't keep the audience on air at this house party!!”
“It has a core concept (people turn to Google when they need info during all life's important moments) but is still enjoyable. Though, agreed, way quiet for a Super Bowl ad.”
And finally, The Super Bowl in sum:
“So, we have people with no pants, summing up what it's like to be a guy, beer world, and a few 'beer' ads for no beer brands. pretty standard superbowl fare. FloTv is 2 for 2 for me.”
And…
“CBS seems to have had to buy all of its own ad space.”
Read more and join the debate here…
