The Rebirth of Place
장소의 재탄생: 홍대앞에서 런던까지
In The Rebirth of Place, authors Sarnghoon Park and Donryun Chang introduce readers to the concept of "Place Branding." Learn ways to increase the brand value of particular places by exploring locations such as Hongdae in Seoul, Roppongi Hills in Tokyo, London and Bilabo. The authors insightfully argue that the core of place branding lies in how to create a unique and strong perception about a particular place. (in Korean)
특정 장소의 브랜드 가치를 높이는 '플레이스 브랜딩'의 개념을 알기 쉽게 풀어냈다. 플레이스 브랜딩의 핵심은 무엇을 만드느냐가 아니라 그 플레이스에 대한 사람들의 인식을 어떻게 독특하며 강력하게 만들 것인가에 있다.
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La Nueva Generación de Valor
Un repaso de la situación actual de las marcas españolas,
explicando a través de ejemplos prácticos las disciplinas más importantes de
branding.
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Il Glossario del Brand
Interbrand propone un’opera di consultazione a chiunque desideri districarsi
tra i termini, talora oscuri, del Branding.
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El glosario de las marcas de Interbrand
Interbrand ha recopilado la lista descriptiva más completa de
los términos de branding.
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Interbrand's Brand Glossary
Interbrand has assembled the most comprehensive list and description of branding terms.
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Brand Medicine:
The role of branding in the pharmaceutical industry
A series of essays on pharmaceutical branding.
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Brand Medicine
品牌药品：品牌管理在制药行业的作用关于制药行业品牌管理的系列文章
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Brands and Branding
Interbrand and The Economist look at the best branding practices and the future of brands.
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