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Listen to Global CEO Jez Frampton on how brands are faring in today's economy, how brands create demand, and what you should do to protect your brand assets.

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Press Release

Are today’s cost-saving measures cutting into the strategic muscle of organizations – the brand?

Read the press release for The Best Global Brands Interim Report.

Brands in a Recession

Tough times call for entrepreneurship, creativity, and ingenuity. Now is the time to focus on the challenges of the market so you come out ahead of the competition.

Read more about how you can manage and grow your brand.

Branding Studies

Managing brand value

The Best Global Brands Interim Report

How leading brands are navigating challenging market scenarios

Throughout all the coverage, comment, and conjecture on the economic crisis we have been constantly answering questions about the Best Global Brands and what lessons can be supplied for creating and managing brand value in these turbulent times. This considerable interest has prompted us to create this report. We've realized that we can provide tremendous insight for all marketers on how these brands are performing amidst the turmoil and offer perspective on the world of branding before our full report of Best Global Brands 2009 is published in September.


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Tough times call for entrepreneurship, creativity, and ingenuity. Now is the time to focus on the challenges of the market so you come out ahead of the competition.

Read more about how you can manage and grow your brand.