10
New
$416 $m
ASOS
ASOS has a vision to be the world’s top online fashion destination, and seems to be taking the right steps to achieve this. The brand is the U.K.’s second largest online fashion retailer, with a clear passion for fashion and a focus on style–conscious twenty–somethings. After extraordinary growth in recent years, 62 percent of revenues are now coming from abroad, according to the 2012 annual results. ASOS is constantly looking to improve the user experience, with a philosophy that anything customers are doing in the digital fashion space, they should be able to do on ASOS. With its youth–centric, celebrity tie–ups and investment in its online magazine, ASOS maintains relevance with consumers. The brand has established itself as the second most visited fashion website globally on a daily basis, according to comScore. Previously known as a destination to buy other brands, investment in its own range has resulted in a strengthening of the ASOS brand with own–label accounting for 55 percent of overall sales.