$18,625 $m
Built on relevance and pioneering technology, Amazon.com keeps introducing services that fit customer needs. The acquisition of Quidsi extends Amazon’s reach via a set of nine specialty e-commerce sites for home and family. B2B site AmazonSupply.com serves business, industrial, scientific and commercial customers. Exclusive innovations to its Kindle digital reader as well as expanded streaming video solidify the brand’s command of digital media. All that and stellar revenue growth, albeit with a modest decline in already thin margins, moves Amazon from ninth to fourth most valuable U.S. retail brand.