$1,193 $m
American Eagle Outfitters
Revenues increased for this brand of casual wear for young people. Aggressive customer interaction via mobile, and a socially engaging online experience keep its emotional connections strong. American Eagle devoted the past year to international growth, partnering with Israel-based Fox-Wizel to operate new outlets in the Middle East, a continuation of its strategy to partner with retail experts in each new region, including Russia and Asia. The brand’s highly successful “Live Your Life” essay contest attracted over 30,000 applicants and 4.7 million online visits.