Auchan has sped up development in Eastern countries, India and China with the opening of 106 new stores. The company has been working to innovate around its retail experience with Flash N Pay, allowing customers to use their smartphones to store their loyalty card, coupons, shopping list and m- payment. It also launched Aushopping.com, with the goal of creating the premier shopping social network. Aushopping is the first website to combine a price-comparison tool, a social networking platform and a 3D shopping mall. The company has been focusing on its smaller format and the expansion of its Drive concept, which allows customers to order online and pick up merchandise at a pre-determined time at a drive-up location. While the brand looks to innovate, Auchan still remains focused on its traditional core business of hypermarkets, which has created positive results for the group despite challenges in the category.