$3,634 $m
Bed Bath & Beyond
While neither a lifestyle nor an aspirational brand, Bed Bath & Beyond delivers a relevant proposition. It does an excellent job of being the go-to retailer for housewares. Seemingly recession proof, revenue has steadily increased over the last five years—with few changes or improvements to the stores. The company has acquired domestic retailer Cost Plus World Market with 259 U.S. locations, and Linen Holdings, a B2B distributor of textile products. The question of long-term relevance will persist especially as alternatives grow, but so far Bed Bath & Beyond is increasing brand value.