$343 $m
Belle International consists of two main businesses: shoes and sportswear. From its humble beginnings as a wholesale manufacturer, Belle has firmly established itself with a multi-brand and multichannel strategy. The multitude of brands offered by Belle helps the group target different segments and cover diverse needs. This enables the brand to enjoy sustainable growth. Besides business strategy, Belle has been committed to building its young, lighthearted and glamorously elegant brand image. In 2011, Belle entered the e-commerce industry by launching yougou.com. With the expansion of its business, it is time for Belle to think about how to create synergy among multiple sub-brands in order to build a consistent association for the master brand and ensure that all activities ladder up to value creation.