As the last big box consumer electronics retailer standing in the U.S., Best Buy has been much in the news for its shares and earnings slide. To adjust to this era of soft economy, razor-thin margins, cut-throat competition and deal-seeking consumers armed with price comparison apps, Best Buy closed 50 big box stores and is opening 100 smaller ones, intending to double the number of its Best Buy Mobile stores by 2016. While big boxes are not dead, the emphasis is on a more flexible approach that requires less square footage and seeks to disrupt consumers where they are considering products.