05
New
$569 $m
Big C
Big C had a big year after acquiring Carrefour’s assets in Thailand, making it the second largest hypermart brand in the country after Tesco Lotus. Thailand’s consumers have come to prefer shopping at larger, big box stores and brands such as Big C have catered to this change of attitude by opening stores around the country, and offering a wider range of products at lower prices and better value than independent retailers. The Big C brand has demployed many new initiatives to take on this wave of expansion. A new HR structure, appraisal system and improved training with a new retail training center, show management’s commitment to maintaining high levels of quality across the workforce. Through its loyalty programs (Big Card) and its range of retail formats— Big C Extra and Big C Jumbo brands — the company aims to take on the competition with greater gusto.