04
New
$267 $m
Bosideng
Bosideng is the largest down apparel company in China and has 11,904 retail outlets. By owning its own supply chain, Bosideng not only provides high quality, but also represents the most advanced technology and innovation in the category. With a complete range of sub-brands, Bosideng is able to fulfill the needs of different segments and sustain its growth. Revenue increased by 12.4 percent last year. Bosideng is quick to respond to consumers’ needs and continues to expand its non-down apparel business. In 2012, the brand opened its first flagship store in Europe, choosing a location at the center of London’s West End, the renowned central district for high-end luxury brands. In the future, Bosideng needs to further explore a more distinctive brand image as well as a more integrated brand experience, ultimately generating a more consistent brand association.