Fashion-forward Buckle knows how to create a great shopping experience. Associates are extensively trained to make every guest feel special. A system of daily store deliveries keeps the brand responsive to trends, store by store, and encourages frequency. However, the big draw seems to be branded and private label denim with a wide variety of fits, finishes and styles—which contributes significantly to total sales. This year, net sales increased to record levels as Buckle opened 10 new stores and remodeled 50 more.