$1,107 $m
Bunnings Warehouse
Owned by the Australian Conglomerate, Wesfarmers, for more than 15 years Bunnings has dominated, and in many ways re-defined, the market for hardware and home improvement in Australia with its warehouse format stores. Bunnings has achieved a high degree of authenticity, topping the 2012 Reader’s Digest survey of “Australia’s most trusted brands.” Low prices, a strong and consistent in-store experience, service levels, range and a focus on employees and community engagement have earned the brand a loyal following. 2012 brought Bunnings’ first real challenger: Masters Home Improvement, a joint venture between Woolworths and American retailer Lowe’s, which plans to roll out 100 stores by 2016. As competition emerges we’re interested in how Bunnings will respond. Addressing a relatively unevolved digital offering would be a good step in the right direction of cementing customer loyalty in 2013.