As Korea’s first TV home shopping company, CJ O Shopping is a trustworthy company that provides high quality goods at reasonable prices with reliable delivery. The “O” in the brand name stands for optimum, representing that the company provides goods and services online and on-air; and omnipresent, implying customers can shop anywhere, anytime. As a part of CJ Group, a major consumer goods, retail and entertainment media group, CJ O Shopping enjoys synergies between channels and sister companies such as CJ E&M, (Entertainment & Media), Cheil Jedang (consumer goods), CJ Korea express (logistics) and so on. It also looks to fuel future growth by entering global markets, such as China, India, and South East Asia. These efforts are expected to bring globalized images to the audience and strengthen the merchandizing power from Eastern Asian countries.