$382 $m
Casas Bahia
Top of mind in the category in Brazil since 2006, the home furnishing and appliances retailer, Casas Bahia, is benefiting from the growth of consumption in the Brazilian market a claim that few other companies can make. While external operations are going exceedingly well, internally, the brand is going through some change. After the merger with Grupo Pão de Açúcar, the media reported a lack of understanding between the parties involved, and a conflict of corporate cultures that could damage the brand equities that Casas Bahia has built. Despite that potential vulnerability, the brand remains the biggest advertiser in the country, offers attractive pricing and payment conditions and delivers on a brand promise that is fully understood by the market. Customers know exactly what to expect from Casas Bahia.