$512 $m
David Jones
Australia’s once-prestigious department store continued its brand value decline. While 2011-2012 was described as the toughest period for Australian retailers since the 1960s, the challenges David Jones faces are as much self-inflicted as the consequence of a tough operating environment. When compared to global peers, David Jones has been slow to respond to customer demands for improved in-store service and shopping environments supported by a compelling online proposition. The brand’s online plans were reported on skeptically by the Australian media and despite CEO Paul Zahra’s transformation plan revealed in March 2012, we’re yet to see evidence of a reinvigoration of the brand. David Jones must do more than play catch up; it will need to show a fresh perspective on the store of the future and offer exciting experiences to Australian consumers, who are increasingly savvy and global in their shopping habits.