$7,107 $m
Dollar General
Dollar General’s strategy of catering to value conscious shoppers continues to pay off big. Expansion, with added customer convenience, is the name of the game for this small box retailer with its fleet of over 10,000 stores. The company opens hundreds of stores each year, with increased offerings of perishables and private labels. Payment options now include credit, debit and prepaid cards. The addition of The Photo Center and Dollar General Music to its website further differentiates the retailer from other value stores and adds incremental value to the experience.