$238 $m
Douglas is the leading perfumery in Europe with 450 stores in Germany. In 2010 the brand celebrated its 100th anniversary and this year it joins our ranking for the first time. The brand values and corporate identity are communicated thoroughly and consistently across touchpoints. Digital plays an especially key role for Douglas’s brand, as it views social media as a tool to engage consumers and deliver a story. Furthermore, Douglas has one of the most successful online stores in Germany with 50,000 daily visits. Customer loyalty is high, which is evidenced by the 8.3 million customers across Europe who subscribe to its customer loyalty program. The rumored, imminent takeover by investor Advent would mean even stronger support for the perfumery, while an international expansion would strengthen brand presence even more.