Express tends to be one of several stops at the mall rather than a destination. Its reliably fashion-forward styles for young men and women come with a full complement of social media touchpoints whose effect, along with its stores, is youthfully generic. Nevertheless, Express is committed to being a fashion authority and operates more than 550 stores in North America. Store updates and expanded offerings have helped boost sales the last two years and the brand was in the spotlight as the official sponsor of the 2012 Miss America pageant.