$1,508 $m
Singapore’s homegrown retailer, FairPrice, a cooperative within the NTUC group of companies, has long been known for its value proposition. Over the years, the brand has increased its presence to 131 stores across the island nation– more than any of its competitors. FairPrice has also kept pace with the changing needs of Singaporeans and expat residents alike, by offering a range of store formats: FairPrice Finest offers gourmet products, FairPrice Express operates 24/7, FairPrice Xtra sells electronics and basic household goods in a hypermarket format, and FairPrice Online is its e-commerce platform. Keeping convenience and value at the heart of its efforts, the brand has rolled out mobile apps, self-checkout counters and banking services in its growing range of stores to stay ahead and be the retail brand of choice in Singapore.