05
New
$354 $m
Future Shop
Future Shop maintains the title of Canada’s largest electronics retailer. With growing competition from both online and traditional brick and mortar retailers, Future Shop continues to compete largely on price and breadth of offering. The company is seeking to reverse this trend with the launch of the futureshop.ca store. The new concept store seeks to integrate the best of its online and traditional retail experiences in an open, modern storefront. The concept store is smaller than most Future Shop stores and staffed with tech–savvy experts who can demonstrate products and complete transactions on the spot. Future Shop’s efforts to integrate the in–store and online experience for a more seamless customer encounter are commendable. If executed successfully, this initiative may well be the way to re–emphasise the brand’s core promise of delivering “exciting stuff,” elevating customer expectations beyond just price and selection to ultimately earn more loyalty.