05
New
$152 $m
Gome
Gome is China’s biggest national retail franchise focusing on appliances and consumer electronics. Facing declining consumer demand and the termination of government policies that stimulated home appliance consumption, Gome is scaling down the size of its retail chain and spending more effort on e-commerce. In December 2012, Gome completed the integration of its two e-commerce websites, Gome Online and Coo8, adopting a dual-brand model to provide a stronger platform with more extensive selection. In the meantime, Gome has shifted from a focus on price competition to a more service-oriented position. It is paying more attention to solving quality issues, addressing a common consumer complaint about online shopping. Gome also committed to increasing its efforts on communications through mass media.