$167 $m
By weaving humor, “Brazilian–ness”, and variety into its brand and products with flair and consistency, Havaianas redefined a category and became a global sensation. The brand’s playful footwear comes in a wide selection of colors and styles and is now sold in more than 60 countries, transforming the humble flip flop into a fashion icon. Its same–store sales increased 35 percent this year and Havaianas ended the third quarter of 2012 with 249 stores in Brazil, an increase of 37 percent from 2011. Among these stores, the award winning flagship in São Paulo emphasizes the diversity of the brand, where you can find hundreds of different models and even create your own Havaianas, in real time. Its colorful magazine ads, celebrity TV endorsements and in–store brand experience make Havaianas footwear a household staple in its country of origin. The pioneers of the quintessential flip flop enter the Best Retail Brands ranking for the first time this year.