Hyundai Homeshopping provides high quality products at a reasonable price to customers through TV, internet, and catalog channels. It has upgraded its home shopping services with innovative customer service. In an era of convergence of media and communication, Hyundai Homeshopping has launched t-commerce (television commerce) and m-commerce (mobile commerce) to establish a ubiquitous shopping environment for the first time in Korea. All these developments are the result of the company’s endeavor to live up to customers’ needs and to become the best in the home shopping industry. Hyundai Homeshopping received the Grand Prize at the Korea Service Grand Awards this year and has ranked first on KCSI (Korean Customer Satisfaction Index) for four consecutive years.