L’Occitane has continued its substantial international growth by focusing on natural products, changing product lines and its in-store experience. The brand is also compelling in the French home market as it is seen as one of the top-third most attractive brands, according to the classification established by the firm OC & C, published in September 2012. L’Occitane is seeing progress from its investment in social media, and e-commerce has become its fastest growing channel. In order to sustain its growth rate of 25 percent per year, L’Occitane is investing in its manufacturing facilities and logistics. L’Occitane also opened more than 100 stores last year to reach 1,500 stores worldwide. Worldwide sales are up to 900 million euros (USD $1.2 billion) with net profit of 13 percent.