Lotte Department Store is the top department store in Korea in terms of scale and sales. Management has a clear focus on three principles: customer-oriented, quality-oriented, and open to challenge. Lotte promises to offer customers top quality goods and services, aiming to become a global company. Lotte has both department stores and outlet stores which include plaza, outlet and mall locations. It continues its record growth, opening four new stores and carrying out a number of marketing campaigns recently. At home, it opened the Lotte Mall Daegu Esiapolis, the Lotte Premium Outlet Paju, and the Lotte Mall Gimpo Airport, while overseas it opened a store in Tianjin, China. Sales rose by 8.5 percent this year, led by growth in global fashion and women’s and men’s sportswear. This helped Lotte Department Store reinforce its status as Korea’s leading department store.