Since its launch in 2011, online tool MyLowe’s has garnered more than 5 million subscribers who use it to simplify project management, home maintenance and to generate ideas. A successful marketing partnership with Houzz, a leading social site for designers and renovators, further enhanced Lowe’s reputation as the brand that inspires. Its new tagline, “Never Stop Improving,” promises a continual stream of innovations, while it motivates, inspires and energizes customers. An upgrade to store IT infrastructure improves information access, while in-store Wi-Fi aids comparison shopping.