01
New
$3,540 $m
Lululemon Athletica
Despite intensifying competition, the Lululemon brand continues to grow aggressively within Canada and around the globe, with new stores opening in both Europe and Asia in 2012. The brand’s growing global presence was in evidence at the London 2012 Olympic Games, where it outfitted members of Team USA, among others. The company continues to protect its brand, launching a lawsuit against Calvin Klein for allegedly copying a patented Lululemon design. The suit was ultimately settled out of court in 2012. Throughout its rapid growth, the Lululemon brand has remained authentic to its technically focused origins as premium yoga and athletic wear for women by providing customers with apparel that balances performance and style for an ever–expanding array of activities. As the brand continues to diversify into broader product areas and geographies to meet the demands placed upon it by public markets, Lululemon must continue to stay true to its DNA, or risk alienating a fiercely loyal customer base.