02
+5%
$6,550 $m
M&S
M&S continues to successfully perform in its food offering with innovative product development, consistently providing consumers with new choices. An improved Simply Food store format is meeting consumer demand for convenience, and capitalizing on the premium niche which M&S Food has carved out. However, in its clothing offering, M&S has fallen short, failing to clearly differentiate within the category. The exception is the brand’s lingerie offering which remains the U.K. market leader. In an effort to further its success in lingerie, M&S appointed former Victoria’s Secret chief creative officer, Jane Schaffer, as the new head of lingerie and beauty. The brand also paired up with model Rosie Huntington-Whiteley to design a collection, which became the fastest-selling underwear range in the brand’s history. While Plan A’s 5-year initiative came to a close this year, sustainability remains core to the M&S brand as we see renewed commitment to becoming the world’s most sustainable retailer.