Indonesia’s oldest and largest department store – Matahari – is one of the country’s most renowned homegrown brands. Matahari was the first to introduce the department store format in Indonesia, and now operates 116 stores around the country. The brand has tried to stay ahead of increasing competition by sponsoring key fashion events such as Jakarta Fashion Week, and positioning itself as a retailer of more fashionable brands at affordable prices. The re-launched Matahari Club Card offers enhanced rewards and benefits for customers, broadening their shopping experience and building loyalty. The brand is also transforming the look and feel of its stores, in line with the roll out of a new brand identity.