$1,370 $m
Next has continued to deliver positive financial results despite tough retail conditions. Christmas performance was in line with the trend toward online proving to be a principal driver of growth for the brand, with sales from its catalog and website business, Next Directory, rising 11 percent in the run up to Christmas. Next’s operational and logistical advantages stem from Next Directory, which was first introduced in 1987. Next has been the brand of choice for telephone and online orders. With next–day delivery creating a strong point of differentiation, Next remains the U.K.’s number one fashion e–tailer. However, despite a brand revitalization in 2007, there is still uncertainty around how Next can continue to contend and truly surpass the competition as a fashion brand, particularly as other retailers continue to invest heavily in improving their multichannel credentials.