$1,175 $m
Malaysian retailer Parkson operates 108 stores across four countries – Malaysia, Indonesia, China and Vietnam. Since it began operations in Malaysia 25 years ago, the brand has grown by tailoring different retail experiences to its audiences, and staying true to its philosophy of “for everyone, no matter who you are.” The brand has set up an e-catalog that allows customers to order merchandise online, and have it shipped to a store within two working days. To keep the shopping experience fun and rewarding, the brand offers a range of promotions and vouchers, along with a loyalty program. In 2012, the brand acquired Odel Plc in Sri Lanka, marking its first foray into the Indian subcontinent, setting the stage for more expansion and growth in the future.