One of the few remaining consumer electronics retailers, even its large network of convenient small format stores isn’t protecting the brand from the stiff competition and disappearing profit margins typical for the category. While its partnership with Target has proven unprofitable, and a doping scandal brought its Lance Armstrong contract to an end, the company still plans to expand in Mexico and South East Asia, where the plan is to instill more excitement into the store concept. But questions about the Radio Shack brand continue and it needs to better communicate the meaningful benefit it can provide to customers.