$512 $m
With positive perceptions on the rise in recent years, Renner, one of Brazil’s largest clothing retailers, has proven its capacity to please customers and generate impressive revenue. In fact, according to the company’s annual report last year 96 percent of 22 million clients reported they were fully satisfied and delighted with their shopping experience. To keep up with demand, Renner expanded to 176 stores in 2012. Despite the fast growth, the brand maintained the quality of its products and delivered a consistent brand experience in its stores, reflecting the company’s maturity and sound governance. The eleven private brands of Renner’s Lifestyle concept, as well as accessories and cosmetics through two private brands, all contribute to the equity of the master brand. Demonstrating strong performance in the past several years, Renner is on a roll and shows no signs of slowing down.