SM Department Stores and Hypermarkets, part of the retail arm of one of Philippines’ largest conglomerates, SM Investments Corp., is the leading retail brand in the country. The brand’s network of 46 department stores and over 140 grocery outlets across metropolitan Manila and various provinces around the country prove to be accessible and convenient to a growing consumer base. To cater to smaller, provincial towns, the brand aims to expand its SaveMore brand, which is positioned as a neighborhood store for the more budget conscious buyer. In the non-food sector, apart from driving in-store sales, the brand has focused on online shopping by offering an online gift registry to enhance its digital offering. Creating customer loyalty has also been at the forefront for the brand, and the SM Advantage card rewards customers who shop at various SM offerings – SM Hypermarkets, Supermarkets and Department Stores.