04
+15%
$1,786 $m
Sephora
Sephora continues to perform well under the relatively new CEO, Christopher Lapuente. The last year has seen an updated technology strategy with more applications for mobile, improved website functionality and in-store tools for employees. M-payment has been available in the U.S. since 2011, and it has also been launched in France. In addition, the continued strategy of celebrity collaboration has helped maintain the relevance of the Sephora brand. Sephora opened 100 stores last year and now has 1,400 stores in 30 countries. Sephora is accelerating the roll out of its nail bar, which was first launched in 2011. Plans include adding more than 200 nail bars within U.S. and Canadian stores.