$3,283 $m
Shoppers Drug Mart
Shoppers Drug Mart’s slow but steady rise in brand value is an accomplishment, considering the increasingly competitive marketplace and the much–discussed challenging pharmacy regulations with which it contends. There are two primary drivers for the brand’s success. The first is a strong focus on core values of health, beauty and convenience. The second is a concerted effort to become a truly consumer–oriented business. Shoppers continues to open new stores to enhance access and convenience, and upgrade and refit existing stores to create more pleasant shopping experiences. The brand has also refocused corporate citizenship initiatives around women’s health. However, there have been missteps. In November, Shoppers took some heat on social media for starting Christmas music too early in the season. But by responding quickly and putting the tunes on pause, it demonstrated and reinforced its commitment to putting customers first.