$432 $m
The Walmart–owned Superama, a dominant player in Mexico’s premium supermarket category, fulfills its value proposition, “freshness, quality, service and convenience” by offering high quality products in a pleasant shopping environment. Attentive to the brand experience, Superama wants to make its customers feel good, hence the tagline, “Superama pampers you.” In response to new competitors, and to reaffirm the tagline promise, Superama is currently remodeling its stores to refresh its image and appear more modern and premium. To reinforce the updated look and feel of the stores, Superama is also refreshing its identity and has developed a successful e–commerce strategy. As a brand that places its focus on the customer, Superama understands that its target audience is connected, and that technology will allow the brand to better reach customers and deliver what they want, online as well as offline.