Uniqlo continues to make news. Parent company Fast Retailing has maintained its expansion with over 100 international openings and a flagship store in Ginza. Its digital campaigns win praise, from innovation on Pinterest to the Uniqlo Wake Up social app. The Uniqlo Magic Mirror, showcased at its San Francisco store, brings the online and offline world together, allowing shoppers to virtually try an item. Domestically, the brand has developed interesting crossovers, such as “BIQLO,” an alliance with home appliance retailer BIC Camera. The brand also jointly promotes a corporate citizenship initiative called “Clothes for Smiles” with top tennis player Novak Djokovic. This supplements other programs including support for those affected by the Great East Japan Earthquake and Super Storm Sandy. As sustainability is pushed up the corporate agenda for apparel brands, activities like these will be increasingly important to maintain and build public goodwill.