$698 $m
Winners continues to grow at a steady pace with 222 stores now open nationwide. The brand has carved out its own niche within the crowded, off–price retail category by catering to style–savvy shoppers who love the thrill of the find. Always on the pulse of the latest trends, Winners gives Canadian shoppers almost immediate access to celebrity style and “brand name fashions for less.” With dramatic changes underway in the competitive landscape, notably with the continued expansion of sister–brand Marshalls, the launch of Holt Renfrew’s hr2 and the entry of Nordstrom and Nordstrom Rack to the Canadian marketplace, Winners will need to ensure its brand promise continues to remain both relevant and differentiated in the months and years to come.