Now that it’s next to impossible to win on price alone, smart retailers are realizing that brand experience matters more than ever.
2013 will see international retail hitting its stride as many of the world’s most valuable brands gear up to ride the global shopping boom.
By delivering more choices, more convenience, and richer brand experiences, retailers can make the most of growth opportunities, even in mature markets.
In the post digital world, every company is international, but it’s not just the ability to cross borders that makes a brand global.
While individual brands have made significant advances, the concept of seamless multichannel retail remains ahead of its actuality. The potential, however, is exciting for business.